**Title:** Ubisoft’s Social Media Posts Stir Controversy: ai-Generated Imagery vs. Human Artists
**Subheading:** Disappointed Fans React to Ubisoft’s Use of ai in Creating Promotional Images
Ubisoft’s social media team has encountered criticism from the gaming community following the publication of ai-generated images on Twitter to accompany some Assassin’s Creed posts. A notable instance involved Ubisoft Nederland sharing a picture of an iconic assassin character in a Halloween-decorated street, which was quickly identified as ai-generated.
Previously, Ubisoft LATAM had uploaded an ai-generated image of Ezio Auditore, the most renowned protagonist in the series’ history. Fans have been vocal about Ubisoft’s recent layoffs and felt that artists were being replaced by ai-generated content.
**Background:** A Look Back at Assassin’s Creed Valhalla’s Promotion
In a remarkable marketing move in 2020, Ubisoft introduced Assassin’s Creed Valhalla through an extended live stream where an artist meticulously created a promotional image for the game, revealing its protagonist, setting, and theme in real-time.
**2023 Controversy:** ai-Generated Imagery Sparks Backlash from the Community
The use of ai-generated imagery for some Assassin’s Creed posts in 2023 has elicited a significant response from the community, with fans expressing their concerns about the potential impact on human artists.
**Fan Reactions:** A Selection of Critical Comments
The comment sections under these posts have been flooded with negative feedback:
[Insert selection of critical comments here]
**Question:** Where do You Stand?
What are your thoughts on ai-generated art? Is it a valid alternative or an unnecessary replacement for human artists in the gaming industry? Share your perspective in the comments below.
**Additional Insider Gaming Coverage:** For more in-depth articles, be sure to check out our latest news on [insert relevant topics here].
